3 types of digital marketing tactics
Digital marketing is the promotion of brands, products, and services online. In recent years, digital marketing has become hugely influential in marketing campaigns, so it’s no surprise that more and more companies are looking to invest in it. As most of the world now owns a laptop, smartphone, or tablet, digital marketing is a great way to reach desired audiences and target markets. Plus, with so many people accessing the internet daily, it would be a wasted opportunity if businesses didn’t look into digital marketing.
There are many facets to digital marketing, and it can be pretty tricky to understand at first. Thankfully, this article will highlight three key digital marketing tactics and give you insight into how they work. However, this doesn’t mean that you need to implement all of these tactics, although you can if they will benefit your business. If unsure, seek advice from the Itonic professionals as it’s always best to speak to someone who knows precisely what they’re doing. After all, digital marketing is still a relatively new marketing branch, so seeking professional help is wise.
PPC, short for pay per click, is a commonly used tactic in digital marketing. It can help your website become more visible online, which in turn encourages more site visitors. When using the PPC tactic, your website and others will bid for a top spot on a search engine results page when someone searches for a particular keyword or phrase. This is why it’s so important to have specific keywords on your website so that you can be found. Once there has been a search query for your chosen keywords, your website can then bid to be at the top of the page. If the bid is successful, the site will appear near the top of the page, easily found by those making the searches. The bid will only need to be paid for when someone clicks to go to the website. If a user does not click to go to the website, there will be no charge, hence the name pay per click.
This tactic is a great way to improve your online visibility, especially if your business is within a heavily saturated market.
The rise of social media has been astronomical. When Facebook was created in 2004, no one had any clue about its impact on the economy today. Now, Facebook, along with various other social platforms such Twitter, Instagram, TikTok, YouTube, Pinterest, and even LinkedIn are heavily involved with most digital marketing strategies. There are even ‘influencers’, people who have a significant following and can influence purchasing habits, on these platforms and do a full-time job collaborating with brands and promoting products.
Paid socials can include various tactics. It could mean having permanent posts put on social platforms for all to see and look back on. These posts are great for building brand recognition and promoting new product launches. It could also mean utilising stories, which are posts that disappear after 24 hours. These are great for flash sales or seasonal events. Paid social could also mean short clips or full-length videos being posted on social platforms too, usually with the help of an influencer or a collaboration with another brand. The actual post on a social platform is free of charge; it’s the collaboration and use of someone else’s followers that will incur a fee. These fees vary depending on who you’re asking to post and what you’re asking to post.
Search engine optimisation is the hottest trend when it comes to digital marketing. The world of SEO is constantly changing, providing plenty of opportunities for different tactics to be implemented. Essentially, SEO is designed to help you become more visible online by ranking higher in search engine results pages. After all, everyone ideally wants to be on the first page of a results page as that’s the page that sees the most action.
Typical tactics of SEO include backlinks, linking your website to other websites so that search engine crawlers can find you more easily. Another common tactic is to optimise everything that’s on the website. This means having keywords throughout the site, naming page titles in a specific way, and optimising images and videos with particular names too. SEO is such a vast branch of digital marketing, and most businesses leave their SEO needs up to the professionals who know what they’re doing. This ensures the right tactics are being implemented and they’re doing a good job.
Of course, there are plenty of other tactics out there that are often included in digital marketing campaigns, but these three are the most commonly used and likely the most important.